Search Engine Optimisation (SEO) Agency

Search engine traffic that doesn’t go away, when you stop paying for it

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What is an SEO Agency?

 

‘SEO’ is an abbreviation of ‘Search Engine Optimisation’.

Search engine providers such as Google, Bing and Yahoo, set up processing rules to offer the most relevant results for a word or phrase a user writes into their search bar.

For a user to consider purchasing a product or service they provide, online businesses optimise their website for prominence over their competitors.

A business may then contact an SEO agency.

Higher ranking is sought either through payment to the search engines for common search terms or organically through understanding the processing rules- commonly known as algorithms. Algorithms are kept secret and are often altered to some degree to allow for a fairer marketing platform.

SEO agencies study the way the internet is utilised to determine as many secrets as possible. From their findings, the agency provides a service for interested clients to use to build their websites and rank more highly within the search engines.

Why do I need SEO Services?

SEO companies are not genies or wizards- they can’t perform miracles.

If your product or service is in a highly competitive market, expect a measurable upturn in reader interest.

How well your product sells is largely down to its popularity, marketing and price. A reputable SEO service will assist with methods to optimise all of these considerations.

Don’t expect overnight changes either.

Organic improvements within a business (that’s optimisation without paying to be ranked) often take between four to twelve months to start to take effect. This Youtube video from Google’s Maile Ohye gives an insight into what’s involved.

An agency will offer a site audit (some may do this for free) and from the results of their findings, will indicate areas of your business that need attention. At this point, the costs of implementing those improvements will be discussed, along with who is expected to perform the work and the timeframe for completion.

How to choose an SEO agency?

Hiring the right SEO agency for your business out of the hundreds available can prove confusing if not daunting. It’s vital to have an idea of what your company needs and what you expect from the SEO service provider.

  • The first consideration should be to know what an agency can do for you from their website. Often, agencies will hide behind industry jargon that you don’t understand but sound impressive, so you think they must be experts!
  • Look for clear explanations within their site and if it impresses enough, add them to a shortlist.
  • Trim this list by contacting the company and determining if you are as equally convinced as the website that drew you in. The speed and professionalism of dealing with your request and its importance is a good initial indicator of their organisation.
  • Once you’ve narrowed down your search, set up a business plan with achievable goals and targets. A conversation with your chosen SEO agency ought to clarify this. The strategy should include a consistent tracking of your business data in as many forms as possible, with phone calls and email reporting at regular agreed intervals.

  • Give the agency a clear, affordable budget to work with and agree on contact support arrangements and availability within these parameters.
  • Agree on a timeline to review the plans and targets to assess progress and priorities.
  • If you are already contractually linked to an SEO agency, you’ll need to review its terms and conditions before leaving: Some contracts are hard to get out of.
  • Try to find an SEO agency where you aren’t committed to long-term contracts or any contract at all unless you want one.
  • Given a couple of months, you’ll know if you’ve made the correct decision by establishing how your agency is performing for you and the transparency of their work. You should expect detailed audits establishing a baseline for a strategical campaign and regular communication throughout based on the terms of your budget and agreement.

Promote Your Firm With Better SEO

Search engine optimisation (SEO) for solicitors and lawyers improve and promote the law firm’s website visibility.  This, in turn, will increase the number of visitors and inevitably help to bring more enquiries.  Salesbloom works with you to convey the right message to your prospective clients.

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It's Not How Many Visits You Get, but Who Visits!

Higher ranking on Google doesn’t automatically mean extra work for you.

There are other considerations such as getting your message across and targetting the right clients for your specialised expertise.
Salesbloom assists you in determining who visits your site currently, and how to bring in more desirable clientele. We give you insights into ways to promote your preferred law firm services with methods to structure your web pages correctly.

Your Staff Needs to be On Board

Every marketing improvement you make needs to be sustained by your staff, from the receptionists to the solicitors within any partnership.

With Salesbloom. every process is set up to successfully repeat with your team to maximise staff effectiveness.

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 Our Services

From an initial analysis of your site, we offer optimised keyword phrasing and landing page designs to draw in more clients. We map out a pay-per-click campaigns and advise on any amendments required.

By tracking and analysing new traffic, we build better solutions to increase the quality of attracted views and ultimately bring in more desirable clients.

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Google Penalty

It’s important for us to understand the types of service you provide and your preferred client. In this way, we can gear our strategies to optimise for the target market. SEO for solicitors and law firms differ in that we recognise the necessity for legal terms to be correct and clear.

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Web Design

Well crafted websites are tested for ease of navigation and logical page hierarchy. It’s crucial that your site opens quickly, and all methods of advertising are consistent and clear. Ultimately, your website is a selling tool and you need to explain your services clearly, and succinctly.

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Local SEO

Pay-per-click advertising has its value, especially so when websites are being altered as the transition inevitably means a temporary loss of traffic. Salesbloom assists in advising you of the best strategies within your given budget and minimises downtime (and in some cases, removes downtime completely).

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SEO Training

Many companies forget the most important people to please and engage are the prospective clients who visit a site. Salesbloom strives to show by logical means, how seemingly counterintuitive strategies are often best practice when designing a site.

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Social Media Marketing

All too often we’ve found our clients aim for national recognition and overlook localised promotional SEO. This is a mistake as many website users are looking for local services and assistance.

A local law firm has more chance of winning work meaning a higher conversion rate. Salesbloom concentrates on local SEO as in many cases, due to the vast competition, this proves to be a more straightforward win in the short term. As your online presence improves, so will the geographical interest in your services.

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User Experience

As a prospective client, a simple phone call or email will more fully explain the services we provide. We never pressurise and know that your time is precious. Any questions you may have can be either clarified by our knowledgeable staff, or supplied in written form via email.

When you’ve joined Salesbloom, you’ll wonder how you ever managed without us.

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Content Creation

All too often we’ve found our clients aim for national recognition and overlook localised promotional SEO. This is a mistake as many website users are looking for local services and assistance.

A local law firm has more chance of winning work meaning a higher conversion rate. Salesbloom concentrates on local SEO as in many cases, due to the vast competition, this proves to be a more straightforward win in the short term. As your online presence improves, so will the geographical interest in your services.

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Brand Awareness

As a prospective client, a simple phone call or email will more fully explain the services we provide. We never pressurise and know that your time is precious. Any questions you may have can be either clarified by our knowledgeable staff, or supplied in written form via email.

When you’ve joined Salesbloom, you’ll wonder how you ever managed without us.

How We Work

Step 1. Benchmark Analysis Visuals

Our processes analyse what works within your local solicitors area and benchmarks where you are positioned in comparison to your competitors.

Step 2. Pick and Mix Strategies

Decisions are agreed upon with regards to how any campaign strategy proceeds based on budget, timescale and relevance.

Step 3. Next Step Report

Ongoing step-by-step advice is given from your first proven win until you feel there’s no need for our assistance.

Salesbloom has been able to understand the complexity of our operations and, combined with their past experience, deliver a great solution for the business.

Rafael Berti

Co Founder / Director, Biassa APS

Jim really came through for us on a new marketing course for my brand and is a great guy I regularly work with on projects.

Neil Patel

International Marketing Expert , Neilpatel.com

Not only does Jim know what he is talking about professionally, and can actually do what he says he does, but he’s a really nice guy as well.

He always puts the client first, even when this may be difficult.

Jacob Reimann

Founder, Inner Freedom

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